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Weekly Drop

WEEKLYDROP JOINS SOUL ASSASSINS MASH-UP RADIO ON SHADE 45

(For immediate release)

The Soul Assassins are proud to announce a partnership between The Soul Assassins Mash-Up Radio and The WeeklyDrop. Under the new arrangement The WeeklyDrop will produce a 20 minute segment each week on the popular SIRIUS/SHADE 45 mixshow. This will be the first time a podcast show has been picked up by a mainstream outlet. The popular audio podcast will be joining the The Soul Assassins Mash-Up team officially on April 23^rd with special guest Evidence.

The WeeklyDrop is the first audio show dedicated to street culture. With the explosion of the streetwear/sneaker industry, WeeklyDrop has become the official voice of the culture. Hosts Rob Heppler, Frank The Butcher, and Jeff Carvalho have been interviewing designers, musicians, artists, brand owners for over a year with their brutally honest on-air commentary. Past guests include: Jeff Staple, Stash, The Hundreds, 10 Deep, Bun B, Crooks N Castles, Juelz Santana, and Peter Fahey of Sneaker Pimps.

Soul Assassins founder Dj Muggs said "Steetwear/Sneaker lifestyle is a major part of the new culture, and that includes more than just music, we are happy to partner with the The WeeklyDrop to help expose this culture to the rest of the world."

WeeklyDrop co-host Frank the Butcher adds, "The Souls Assassins collective and Dj Muggs have been a major contributor to the culture for the passed 15+ years. The WeeklyDrop crew is honored to be a part of their movement and will continue to represent the culture but now to a larger audience."

The Soul Assassins Mash-Up Radio airs every Monday night 7-9 Western &10-12 Eastern time on SIRIUS Satellite / SHADE 45.

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About Soul Assassins:

Soul Assassins Inc. was founded in 1992 by Hip-Hop pioneer DJ Muggs, who also founded Hip-Hop super group Cypress Hill. The Soul Assassins collective has produced some of Los Angeles' finest visual, musical, and theatrical talent with members that include Mr.Cartoon & Estevan Oriol, Cypress Hill, The Alchemist and Scott Khan. The network created by The Soul Assassins has influenced the artistic landscape in Los Angeles since the early nineties and is responsible for over 20 million record sales, several clothing brands, and events such as The Smokeout, and Unity.

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About WeeklyDrop:

WeeklyDrop is a variety talk show that provides a voice to the constantly evolving face of global street culture. Developed in November 2005 as a new media outlet for exploring street culture, WeeklyDrop focuses on facilitating conversation between artists (designers, fashions, brands) and the people consuming their products. By interviewing the most influential names in fashion, footwear, music, and design, WeeklyDrop provides its audience with perspective and insight that can only come from open discussion. WeeklyDrop can be heard on-demand at: www.weeklydrop.com .